Client approvals without the chase
You don’t lose days on approvals because the client is slow — you lose them to the channel. A “looks good” buried in a DM, a thumbs-up on the wrong version. Here every decision is one click, on the post itself.
- Approve, request changes or reject — on the post, in one click
- Optional approval deadlines so late posts don’t slip through
- Every decision recorded with who made it and when
How a review works
- 01Your team sends the month for review — one email goes to the client, not one per post
- 02The client opens the link and signs in with a magic link: no password
- 03They see each post exactly as it will look on its network, one after another
- 04For each one they approve, request changes with a note, or reject
- 05When every post has a decision, your team gets one email saying the review is complete
- 06Fixed posts go straight back to the client for another look, with no new email
That is the whole loop. The client never downloads anything, never scrolls a thread to find the latest version, and never wonders whether a comment counted as a yes.
Three answers, and nothing ambiguous
A client reviewing a post has exactly three choices: approve it, ask for changes, or reject it. Asking for changes takes a note, so the team always knows what to fix. Decisions show up instantly for everyone, in the same words, wherever they are looking.
Approvers can move through a month from the keyboard — arrow keys to step between posts, a single key to decide — which turns a forty-post review into a few minutes’ work.
Clients sign in without a password
Approvers join from an invite link and sign in with a magic link sent to their inbox. There is no password to set up or forget — the lowest-friction way to get a busy client to actually open the review.
Approvers are free on every plan. They are your clients, not your team, so you never pay per reviewer.
A queue that doesn’t hide next month
The review queue lists every post still waiting for a decision, whatever month it falls in. A badge on the tab counts the same list, so the number always matches what opens.
The same decision can be made from the month plan or from the queue. Both read the same post, so approving in one shows as approved in the other straight away.
Deadlines, on-behalf approvals and undo
- Approval window: set how many hours before a post’s slot the decision must land — from 2 to 72. Past it, the post leaves the queue as expired instead of publishing unreviewed.
- Approve on behalf: when a client confirms by phone or in a meeting, an owner or admin can record the decision for them — the history still shows who clicked.
- Undo: an approver can take back their own decision straight after making it.
Expired posts are not dead. Reschedule and resubmit, and they go straight back to the client.
Who can decide
| Role | Can approve? | Why |
|---|---|---|
| Approver (your client) | Yes | It is their brand and their decision |
| Owner or admin | On the client’s behalf, labelled as such | So a client who confirms on a call isn’t blocked by a login |
| Editor | No | A creator approving their own work isn’t a review |
A history you can point to
Every decision is recorded with the person, the time and what they decided — approvals, change requests, rejections, and posts that expired with no decision at all. When a client asks “who signed this off?”, the answer is on the post. For the process around the tool, see the approval workflow guide.
Client approvals, answered
Does the client need an account?
They get one from your invite, but there is no password — they sign in with a link sent to their email. Approver seats are free and unlimited.
Can my team approve for a client?
Owners and admins can approve on a client’s behalf, labelled as such, and the history records who actually made the decision. Editors can’t — a creator approving their own work isn’t a review.
What happens if a client never answers?
If you set an approval window, the post expires when it closes rather than going out unreviewed. You can reschedule it and send it back.
Can a client change their mind after approving?
An approver can undo their own decision. Once a post is approved, reopening it otherwise needs the agency to unlock it, so a signed-off month can’t shift under you.
How many approvers can a client have?
As many as you like, on every plan. Most clients work best with one or two people whose decision counts.
The whole workflow.
- Content calendar
- Client approvalsYou’re here
- Post previews
- Publishing
- Media
- Collaboration
- Analytics
Get next month approved before it starts.
Start free with one client. No card needed — upgrade when the client list grows.