Run client social with less back-and-forth.
How-tos for the parts of agency social media that eat the most time: getting approvals, planning the month, and not getting caught out by a network’s limits.
- 02 · 7 min read
How to plan a monthly social media content calendar for a client
Goal first, then pillars, cadence, formats and a worked example month — through to the review hand-off.
- 03 · 6 min read
Social media post limits: captions, image ratios and video length
Caption length, truncation, aspect ratios, video duration and media counts for all six networks.
- 04 · 5 min read
Why agencies outgrow the spreadsheet content calendar
Where Google Sheets breaks down for client work, what to look for instead, and how to switch mid-retainer.
- 05 · 7 min read
Social media client onboarding: a checklist for the first 30 days
Access, approvers, brand rules and the first month — everything to settle before the first post goes out.
- 06 · 5 min read
How to write a social media content brief (with a template)
What a brief has to say, a copyable template, and a worked example — so the first draft is the right one.
- 07 · 5 min read
How to report social media results to clients (with a monthly report template)
The metrics that matter, how to explain them, and a one-page monthly report template.
- 08 · 5 min read
How to handle client feedback on social media posts
Vague notes, too many voices, late changes and when to push back — with replies you can copy.
- 09 · 5 min read
How to price social media management: retainers, scope and revisions
Pricing models, what a retainer should include, how to work out a number, and the scope that protects it.
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